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An idea that we started was a way to 

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make fitness , health , nutrition , 

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rest recovery , simple , the three ps . 

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So the first p is we want our approach 

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to health and wellness to be practical , 

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right ? And , and practicality depends 

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on where you are . If you're an elite 

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athlete , all right , we're gonna have 

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to ramp up what we do . If you're a dad 

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like me with kids and various things 

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like that , you gotta change what you 

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do if you're an older individual who 

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wants to get back to it , but wants to 

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do it safely . We have to be first 

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practical , but we also want to think 

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about our approach to health and 

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wellness as preventive at the end of 

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the day . As much as I love seeing 

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patients . I would much rather seeing 

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you walk around the track or seeing you 

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out as opposed to seeing you 

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unfortunately , on my calf lab table . 

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And finally , now this is what I like . 

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We want it to be performance based . So 

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what we wanna do , we wanna take you 

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from that place where you're limited 

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where you're thinking of what you can't 

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do , flip it around and help you move 

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to what you can do , whether that's run 

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a marathon , whether that's pick up 

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luggage , right . You wanna feel like 

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you used to , right ? When you can 

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carry all the luggage to the car or 

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whether that's just having an enjoyable 

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day outside with your Children . We 

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want you to meet your level of 

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performance through a practical 

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preventive approach .